Are Your Digital Marketing Efforts Getting You Nowhere?

For most companies and businesses, ensuring you get bang for your buck is important. Marketing can be an especially difficult resource to measure, because it doesn’t always result in a direct sale or conversion. Often in marketing, there are more “long-tail” brand strategies, which aim to build trust with consumers over a long period of time and those encourage a sale. …

Intent Marketing – Create High Impact With a Low Budget

We know that a marketing budget is always finite, which means you have to make the money you have, work for you. With intent-based marketing, you can direct marketing campaigns to people who have a buying intent. This means that you minimize the money you spend on more generic marketing….

Define Your Customer Properly and Grow Your Business More Effectively

It’s 2022. We are post-pandemic, enthusiastic and hopeful about the future of business, and ready for an economic boom. Customers are spending more and more time online than ever before, and we as business owners and entrepreneurs have an opportunity to define our customer profiles in incredible detail, so we can serve them better, and let’s be honest, serve ourselves better too!…

Pesach / Passover

Passover is a Jewish holiday that celebrates the exodus of the Israelites from slavery in Egypt. Passover begins on the 15th and ends on the 22nd day of the month of Nisan (March or April). On these eight days, all leaven, whether in bread or other mixture, is prohibited, and only unleavened bread, called matzo, may be eaten. …