Valentine’s Day

Like it or not, Valentine’s Day is here to stay. It’s the perfect opportunity to start off your year’s marketing efforts – especially if your business is in a relevant category.  Customer Behaviour: According to Google Trends, the first week of January has already seen a 250% increase in people searching “Valentines Day gifts for…

April Fools Day

April Fools’ Day is the perfect opportunity to show your brand in a more fun light and get some additional traffic. But how to know when the joke went too far? Or should you even be doing it? Customer Behaviour: April Fools’ may not be a typical promotional day such as Christmas or Black Friday,…

Easter

For Christians, Easter is a religious event; while for many others, Easter is just a family holiday with chocolate, eggs and bunnies. Either way, we have so many ways to celebrate Easter, like exchanging presents, serving meals, decorating eggs and taking part in different Easter activities.  Customer Behaviour: Traditionally Easter is an eating holiday, with…

Ramadan

Ramadan is a holy month of fasting, introspection and prayer for Muslims, the followers of Islam. Fasting is one of the five fundamental principles of Islam. Each day during Ramadan, Muslims do not eat or drink from dawn to sunset. Muslims break their daily fasts by sharing meals with family and friends, and the end…

Mother’s Day

Mother’s Day is celebrated around the world. Each culture celebrates it a little bit differently, but the aim stays the same -to show appreciation to the mothers in our lives.  Customer Behaviour: These days, people are buying gifts for more than just their own moms. While 62% of Mother’s Day shoppers will, in fact, be…

Father’s Day

The importance of family has been highlighted over the last few years, which has made people slightly more sentimental and eager to shower their special ones with love. Dads are no different, but they are notoriously difficult to buy for when it comes to thinking out of the box – so ideas are welcomed! Customer…

Winter Sales Boost

Winter can be a tough time for businesses, as consumers batten down the hatches and spend more time inside. However, this doesn’t mean you should go into hibernation too. Customer Behaviour: Search interest for winter sales in South Africa peaks between the beginning of May and the end of June each year. This means to…

Heritage Day (Braai Day)

Heritage Day on September 24 is a day that celebrates South Africa’s roots and her vibrant and diverse cultures. And it has become tradition for many to celebrate with a braai with loved ones.  Customer Behaviour: According to Google Trends, South Africans’ interest in 2021 peaked during the week leading up to the annual public…

Halloween

While traditionally Halloween is not a South African holiday, more and more South Africans are adopting the spooky holiday and enjoying the trick or treating festivities. Customer Behaviour: Google Search trends show that South Africans are looking for Halloween costumes, with the hit Korean series Squid Game being the most popular outfit inspiration in 2021….

Black Friday & Cyber Monday

Much like Halloween, Black Friday and Cyber Monday are fast becoming a global phenomenon. In the UK, for example, Google data shows that many searches relating to Black Friday deals were up by over 100% when compared to the same search interest in 2018.  Customer Behaviour: FNB says spending on the “big discount day” increased…

Holidays

We all know the mad rush that leads up to Christmas, followed by sales as stores try and move their old stock to make way for the new year. This has been a trend for years now, but one thing that will change over time is going to be the shift to more online channels…