While it began in the USA, Black Friday is fast becoming a global phenomenon. In the UK, for example, Google data shows that many searches relating to Black Friday deals were up by over 100% when compared to the same search interest in 2018.
Historically, searches for Black Friday deals start at the beginning of November. However, what is interesting to note is that in 2020, searches related to Black Friday shopping actually declined. This is showing us the direct results of the tough year we all went through last year.
For Black Friday, audiences are much what you might expect. Tech enthusiasts and bargain hunters are especially active during this time. What you might consider is using retargeting to make sure you interact with customers who previously visited your site.
2021 will continue to be an economic challenge and Black Friday might not be as big as it was in 2018 and 2019. A smart move here might be to focus instead on your existing customers and offer them exclusive deals as a reward for their loyalty. This is a great way to build trust.