How to Maximise Business Productivity

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Business productivity sounds pretty boring, but it best describes how effectively a company maximises output (products, services, and revenue) in relation to the input (capital, labour, and materials) required to produce it.

In other words, it’s about making the most of your resources, so you aren’t wasting them. And often, small businesses are the ones that are operationally inefficient, simply because small business owners just don’t have the time and money, and energy to spend doing these (often critical) tasks. But, we are here to help! Having a plan always helps put things in perspective, and tackle the issues and ideas one at a time, so you don’t get bogged down in the details, and struggle to see the wood for the trees.

While there is, unfortunately, no universal formula for efficiency — it depends upon your business model, your resources, and the goals you want to achieve; here are some tips on how to keep your businesses running efficiently, while also becoming more productive.

  1. Go back to your goals. What are your short-term objectives? What are your long-term goals? By zeroing in on your goals, you will be able to communicate them to your employees and set reasonable benchmarks to measure your success. Your objective will likely always be to make more sales, so try to think deeper and more specific than that. Are your objectives for the year to increase margins, increase revenue, and have more physical stores? 
  1. Automate whatever tasks you can. Mundane tasks should NOT take up all of your valuable time. With the advancement of technology, there are myriad things you can set to autopilot so that your brainpower and time are taken up doing more valuable tasks. A quick and easy way to create a more efficient work environment is by embracing automation for recurring processes and tasks. For example, this could be automating payslips, scheduling social media posts, or sending receipts. By automating certain tasks, you can take a load off your employees and make better use of each team member’s time. This will allow them to focus on things that are more productive and require human input or critical thinking skills. A great way to start is by automating your ads through Adbot.
  1. Streamline communication. Having a variety of communications channels in place is crucial for business efficiency. Different tasks require different communication. Sometimes a quick email will do, while other situations may call for a face-to-face meeting, some things can even be handled by text messages.

    Research shows that toggling between apps is a huge time-waster. That’s why it’s a good idea to find a powerful cloud communications app that puts all your channels in the same place: messaging, video, and phone.
  1. Invest in software or tools that can boost your efficiency. There are all kinds of software available to help you improve your business efficiency. Examples of these productivity tools could be time-tracking tools, project management tools, team management software, list-making apps, communication & collaboration software, and many more. As a small business, you don’t want to spend your tight margins on all these fancy tools. So before you invest in all of them, it’s a good idea to sit down and plan out which processes you could benefit from using. For example, accounting software can be incredibly valuable and save you tons of time in bookkeeping. Adbot is another tool you can use to optimise your time and productivity while creating awareness and driving engagement with your business as it automates a marketing task that would usually take many hours to get right.

By measuring your current efficiency and figuring out how to improve it, you’re able to empower everyone to be more productive and provide a big boost to your bottom line.

​​You don’t need to be a marketing expert to get great results. Adbot is designed to get the most clicks to your website for the least cost.

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