No Risk, High Reward Marketing Strategies

Did you know that 97% of South Africans discover local brands online? As there’s no minimum budget with Google Ads, and you only pay when a user clicks your ad, we call this the “no risk, high reward” strategy.

You have complete control over the budget of your Google Ads campaigns – from the maximum bid on the ad to the daily budget of the campaign. You can also decide how much you want to spend each month and adjust the budget based on the performance graph. For example, when an ad is performing really well, you can increase the ad spend on it; or you can go the other way and decrease or stop ad spend on an underperforming ad. 

Here are some of our top reasons to put your budget with Adbot and Google: 

  • It’s cost-effective. Aside from being able to control your budgets, Google Ads uses the cost-effective advertising model Pay Per Click (PPC). As advertisers are only charged if a user clicks on the advert, the PPC model continues to regulate effectiveness.
  • Increased traffic means increased brand awareness. The more people that reach your website, the more your brand is exposed to potential customers, which leads to increased awareness. This awareness has the potential to convert visitors into loyal customers who then continue to share the brand within their networks – driving more traffic to start the cycle again. 
  • Google Ads can be a great source of data on your customers and their shopping habits.  By using Google display ads, your business is automatically integrated into the Google Analytics suite, an in-depth platform that provides key data your team needs to identify and target your ideal audience. Not only can you see where, when, and why users visit your site, but the financial data gives you deep insight into your return on investment and cost per click to enable you to adjust your budget each month.
  • Reach a virtually unlimited, targeted audience. Google is not only the most widely-used search engine in the world, it’s also the most visited website – with over 2 trillion searches per year. It’s hard to imagine an audience of that size, but with a solid strategy and virtually endless targeting options, Google Ads will also get you in front of the right audience. 

You don’t need to be a marketing expert to get great results. Adbot is designed to get the most clicks to your website for the least cost.

Google Ads? Adbot it!

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