The Adbot E-Commerce Calendar

January: It’s a real no-fun, downer of a month, right? Not anymore, because now it’s Ginuary, and it’s big on social media. Check out Instagram and Twitter for all the #Ginuary cocktail posts by gin lovers.

The no-alcohol “Dry January” movement is about detoxing and repenting for being naughty over the holiday season. But it’s making an exception, just for gin, while participating in the spirit of Dry January. (Ah, the spirit.)

Heaps of gin bars and brands jump onto this trend by promoting special Ginuary deals, gin-based cocktails and events to encourage ginophiles to have fun and enjoy their gin – in moderation. If you’re a gin distiller, this is the biggest online retail month for you.

Who’s your customer? Gin’s for everyone who’s a grownup, from grandma who’s loyal to her Gin Martini to your cousin at uni who introduced you to a Rhubarb and Cranberry Cosmo. Gins fans are everywhere.

So go on, show off your gin recipes on Facebook, link them to a deal and make sure your campaign is supported by a strong search strategy.
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Get ready to gouda the cheese, curd connoisseurs! January 20th marks Cheese Lover’s Day, a glorious day dedicated to celebrating the creamy, crumbly, tangy, gooey joy that is cheese. It’s a day to dive into the depths of cheddar, ascend the mozzarella mountains, and bask in the brie-lliant flavors that bring everyone together.

Feast Your Senses on Diversity:

• Search Ads are your parmesan grater to connect with fellow cheese fiends! Foodies hungry for new adventures, connoisseurs chasing the perfect pecorino, and wine-lovers on the hunt for the ultimate pairing – they’re all waiting to hear from you. Search ads to showcase your artisanal skills, crumbly blues, and melty mozzarellas.

Honoring the Craft:

• This day isn’t just about indulging in deliciousness (though there will be plenty of that). It’s about celebrating the art and dedication of cheesemakers who work tirelessly to bring us these incredible flavors. Let’s shine a light on the craftsmanship behind each curd, from the milkman to the monger, thanking them for enriching our lives with their cheddar-ific passion.

So, mark your calendars, cheese champions! January 20th is the day to let your gouda flag fly.
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If you don’t love chocolate, and cake, are you even alive? We thought so.

That’s why we also love International Chocolate Cake Day. It’s a great opportunity for your bakery, restaurant or confectionery store to promote your chocolate cake products and get feet through the door.

Here’s how to do clever stuff on International Chocolate Cake Day:

Get creative: Dream up a special chocolate cake flavour or offer limited-edition cakes for the day to create excitement and drive sales.

Drop short social media promo videos onto Facebook, Instagram and Twitter to promote your delicious new Choc-With-A-Twist flavoured cake. Use the hashtag #NationalChocolateCakeDay and get heaps of likes and attention.

Partner with local businesses like local coffee shops, restaurants or other businesses to feature your chocolate cakes and reach adoring new customers.

Allow online orders, and delivery through Uber Eats, to reach more customers who’d rather get it done online.

International Chocolate Cake Day may be a one-day event, but you can make that choccie-love last way longer. Keep creating a buzz to seduce the chocophiles, other goody lovers and foodies in the long-term.
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Hey toy warriors, get ready – International Lego Day is on January 28th! This celebration of creativity is a golden opportunity for your online store. Here’s a quick guide:

Ignite Inspiration:

• Daily Build Challenge: Spark engagement with a “Build of the Day” series on social media, creating a bustling digital Lego town.

• Live Building Sessions: Go live on Instagram or TikTok, building and interacting with viewers.

Target Your Brick Brigade:

• Laser-Focus Ads: Use Facebook and Instagram Ads to reach Lego lovers. Craft visuals featuring your Lego selection and deals.

• Keyword Conquest: Support campaigns with search ads using keywords like “Lego Day deals” and “best adult Lego sets.”

Sweeten the Deal:

• Free Shipping Frenzy: Offer free shipping for Lego orders during your promotion. Watch those shopping carts fill up!

International Lego Day is just the beginning. Follow these strategies to build a passionate Lego community and watch your sales soar. Unleash your creativity and brick up a Lego Day bonanza! …

Calling all art warriors, brush-wielding heroes, and craft store champions! January 31st is your battle cry – Inspire Your Heart with Art Day! This day isn’t just about paint supplies and mosaic dreams – it’s about building a vibrant tribe of art lovers and solidifying your role as a creative catalyst.

Here are some ideas to build trust with a new audience:

• Host online workshops: Guide artists through watercolor, clay, or music, being the virtual studio for masterpieces.

• Showcase local artists: Turn your platform into a bustling digital gallery. From sun-kissed brushstrokes to melodies that whisper moonlight, let their talent captivate the world. Be the bridge connecting art to eager hearts.

• Sparkle with deals: Offer irresistible art supply kit deals, catalyzing creative journeys.

Inspire Your Heart with Art Day extends beyond sales. Build trust and passion:

• Insta-Ignite: Flood Instagram with art demos, features, and glimpses of your creative haven. Make your feed an invitation to the art world and make sure you pay for some ads

• Search Savvy: Update your Adbot with keywords like “Art Day deals,” “local art classes,” and “beginner art supplies.” Be the guiding light for those searching for creative inspiration.

This day isn’t just about fleeting discounts -it’s about sparking creativity, building loyalty, and a thriving community. Go, ignite imaginations, and paint your online platform with possibilities! …

Cancer is a sensitive and serious topic, so It’s important to be sensitive and considerate when you promote your health products. Be gentle. You don’t want to be seen as exploitative or tactless.

If you’re a small business operating in the healthcare industry this is a good opportunity to raise awareness about cancer and to support the cancer community.

During Cancer Day or on Cancer Month, try this:

Donate a portion of proceeds from sales to a cancer research or support organisation. This can be a great way for your business to give back to the community and support cancer research, while also promoting your products.

Offer discounts for cancer patients on cancer-related health products, to support them during their treatment and recovery and let them know that you care.

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Love is ALL around, especially in February – so catch feelings now. This is the perfect opportunity to start off your year’s marketing efforts.

People start searching for Valentine products as early as January. You can celebrate all this Cupidy, cuddly romance in your eCommerce store by promoting gifts and treats that lovers will love.

And remember: the early lovebird catches the Valentine, so get in quick. To pump up those sales, use visual Facebook ads and support your marketing funnel with search ads.

There’s been a huge increase in online searches for Valentine gifts like flowers, gifts, and restaurants, but people also want gifts for kids and pets.

For new audiences, think different, with gift options or experiences. From mid-January, focus on telling your unique brand story. February 11th to 13th are big shopping days, and same-day delivery is in big demand, so in that week, change your focus to same-day delivery and value.

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It’s Fur Baby Day! International Love Your Pet Day is your chance to promote whatever products and services your pet retail business offers. Celebrate the cuties, the fluffies and the feathery ones, and show you care.

Pet owners show their love through their wallets. The global Pet Care E-Commerce market has been valued at over US $38 billion – and it’s growing.

Want a share of that pie?

Try hosting a pet photo contest on social media, where your customers share photos of their pets, and give the winner a prize from your store. Use the hashtag #NationalLoveYourPetDay to reach a larger audience.

Doggy and kitty companions really are like children to many owners. You could live stream with pet experts and vets who give advice on all kinds of pet health issues.

Remember: you’ll reach heaps more customers by offering online shopping, too.

OK, fetch!

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Happy International Women’s Day! Today, we celebrate the strength, resilience, achievements and beauty of women everywhere.

So let’s talk about self-care. It’s become a big thing, especially for women with busy lives, and this is the day to offer them something.

If you’re in the beauty industry, whether you own a spa or nail bar, sell underwear or sex toys, remember: every woman deserves to feel her best on this day – and you can make it happen. She’s waiting – get onto it!

A tip on Ads: Remember that Search is a media channel that’s great for conversion this month, so why not increase your search budget in March?

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St. Patrick’s Day – now there’s another grand opportunity to increase your online sales.

Jump in and promote relevant products – or engage your clever brain and make them relevant. (Clue: Green stuff. Lots of green stuff.)

Get a festive atmosphere going in your physical or online stores. Students and younger people love buying green beer on this day, and eating green-dyed soda bread. (Yum.) Anything and everything goes green.

Create a page on your website with all your green products on one page, or give your website a green theme for the day.

Your customers are looking for unique St. Patrick's Day-themed products. They like witty t-shirts. They like silly mugs. They like fun ornaments – anything that’s relevant.

Just have fun. The luck of the leprechaun will help you find that pot of cash at the end of the
rainbow….

Global Recycling Day, March 18th – did you know only 10% of South Africa’s waste gets recycled? Let’s change that!

Recycling companies, here’s how you can reach low-recycling neighborhoods:

Location-Based Targeting through Search Ads:

• Utilize location-focused keywords like “recycling near me” or “[neighborhood name] waste disposal options.”

• Employ Radius Targeting on platforms like Adbot to pinpoint low-recycling neighborhoods efficiently.

Hyperlocal Content:

• Tailor ad copy and landing pages to address each neighborhood’s challenges and preferences.

• Highlight drop-off locations, debunk recycling myths, and share local testimonials.

Incentives & Gamification:

• Offer discounts on waste disposal fees for recyclers. Implement reward programs or weekly challenges for increased participation.

Let’s transcend the 10% mark on Global Recycling Day. It’s not just a one-day event but a launchpad for lasting change. Every recycled item counts, and together, we can turn the tide on waste, fostering a thriving, sustainable South Africa.
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Ramadan is a holy month of fasting, introspection and prayer for Muslims. Each day, Muslims fast from dawn to sunset, then break their fast by sharing meals with family and friends. They celebrate the end of Ramadan with a three-day festival, Eid al-Fitr, one of Islam’s major holidays.

Let’s look at your Ramadan audience

Google identified 7 audience personas for Ramadan that will help with marketing to this target audience:

“The Foodie” who loves new food and new desserts. Their food-related online queries during Ramadan keep increasing.
“The Spiritual Faster” who searches for “Religious App Downloads”
“The Entertainment Lover” who searches for entertainment app downloads.
“The Ramadan Shopper” who loves shopping via E-commerce applications.
“The Seeker of Mental Refuge” who likes relaxing activities at home, like yoga and home exercising, and is searching for these activities online.
The Escapist” who searches for arts and crafts and gaming during this time.
“The Progress Seeker.” In the MENA region, people who use this time to enhance their productivity search for videos about Ramadan that include the word ‘Routine’ in the title….

Gotcha! In the week leading up to April 1, millions of naughty pranksters search on Google and Bing for good April Fools’ Day ideas. Want to take advantage of that, and get in on the fun? Try this:

Create a prank- or joke-themed campaign that’s relevant to your business. Let’s say you’re a food business. You could dream up a silly or odd fictitious product or menu item, (onion milkshake, anyone?) or if you’re an e-commerce business, you could create an equally silly but fake sale or promotion.

Promote your campaign on social media using hashtag #AprilFools to reach a larger audience.

Use Paid Advertising like Google and Bing to drive traffic to your prank campaign by targeting keywords related to April Fools’ Day.

Use email marketing: send an email to your customer list promoting your April Fools’ Day campaign, and any special offers or discounts.
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Well, well, well! It’s what everyone wants to be, judging by the value of the wellness market at over USD 4,8 billion in 2022 and it’s still rising.

Health-focused apps and e-commerce stores are hugely popular. Want to get a piece of the action? Use social media and search advertising, and you’ll reach new customers.

World Health Day, which is organised by the World Health Organisation (WHO), draws attention to a specific health topic. (last year’s theme was Our Planet, Our Health).
It encourages healthy living among people and communities who know the importance of good health.

It’s all about appreciating healthcare professionals and advocating for greater access to healthcare for all. WHO provides resources and guidance to help countries and organisations to plan and implement their own events and activities.

Think public events, media campaigns, and social media campaigns.

This year, do it. Show your support. Connect with WHO and collaborate with your communities’ partners in the healthcare industry….

Happy Easter! Around the world, that means chocolate bunnies, chocolate eggs and fun parades for millions. For millions of others, it’s a deeply spiritual time. And for everyone who celebrates, food and cooking are big. It’s family get together time, with big family meals – and braais. Gardening and DIY also becomes popular as people use their free time to get things done.

Spending – both in store and online – has recovered, and increased enormously since 2020. Women do more shopping than men, but men spend more.

Even if your audience is just relaxing over the long weekend – this is an opportunity to promote relaxed and restful services. Think spa treatments, pampering and self-care products.

However your customers celebrate this moveable feast, you can connect with them by marking Easter in an unforgettable way. Use Adbot to help you pump up sales, and personalisation to make it more meaningful.
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Hey hustle heroes! April 21st is no ordinary day – it’s World Creativity and Innovation Day, a celebration of small business legends like you who work magic every day.

Wearing a million hats, from marketer to chief bottle washer, you embody creativity and innovation. But even superheroes need a break. So, on this special day, put down the mop, step away from the spreadsheets, and treat yourself to a well-deserved day off!

Here’s your permission to:

• Savor a sunrise without setting an alarm.

• Unleash your inner explorer in a museum, park, or your own city.

• Reconnect with your tribe over board games and meaningful conversations.

• Refuel your creative fire with inspiring books, movies, or spontaneous wandering.

And guess what? While you soak up the sun, Adbot’s got your back, ensuring your ads reach new audiences and keep your business humming. Enjoy your recharge, small business rockstars! …

Okay, everyone IS watching – so make your business dance! International Dance Day, April 29th, could be a good day to promote your small business if it’s related to dance in some way.
Dance into the spotlight on International Dance Day, April 29th! If your business is dance-related, it’s a perfect time to promote. For dance studios, clothing stores, or related services, seize the day to reach your audience. Consider collaborating with influencers for a TikTok dance challenge, offering online classes, or hosting a special event. However, if dance isn’t your focus, it might not be the ideal day for promotion. Always align promotional efforts with your business relevance….

May the Adbot force be with you.

Promoting your small business on Star Wars Day (May 4th) could be a fun and unique way to engage with customers, especially if your business is related to Star Wars or pop culture in general. …

Mother’s Day is massive – a very popular holiday for small business retailers. It’s a day to celebrate and honour mom, mum, ma and granny, and there’s always a frenzy of gift-buying for these special humans.

You really don’t want to miss this one.

Retailers go all out to create special promotions and sales that attract Mother’s Day gift shoppers. And what do they look for? Popular gift categories are flowers, jewellery, beauty products, clothing and accessories, home decor, and gourmet food and chocolates – the special kind.

There’ll be loads of special deals and promotions on these types of products in the weeks leading up to Mother’s Day.

In addition to in-store promotion, your small business should definitely be promoting products or services as a great gift for mothers. This could be anything from spa packages to cooking and art classes. But think outside the box, too. CrossFit classes, anyone?

Overall, Mother’s Day means big sales for small businesses trading online. Take advantage of this time, and watch your sales and revenue spike. Remember, it’s smart to plan ahead, so start promoting 3 weeks before the big day, through paid advertising and social media content. These two channels work together, so use their combined power and push up overall conversion rates.

Now make your mom proud.
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