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Your Marketing Plan for 2023

Importance of your marketing plan How to write a marketing plan Writing an effective marketing plan is all about getting yourself in the right headspace before you start crunching numbers, data, platforms, budgets, and other decisions. Prepare yourself for a good session by doing the following: Marketing planning process After doing the above, you will…

18 Top Trends in Digital Marketing for SMEs in 2022

What is a trend in digital marketing? Rolling your eyes already? Hang on, trends aren’t just for tweens and teenagers with a dramatic bent. Trends in digital marketing are patterns of behaviour, patterns of selling and buying that get results, and social topics and stories that go viral, i.e. get shared multiple times and redone…

6 Ways to Get More Referrals to Your Website Using Google Ads (and How Adbot Does It For You)

Are you struggling to grow your website traffic and not seeing enough results with SEO alone? You need to add some tools to power up to the next level of business growth….

9 Growth Tactics For Your Business

A business growth strategy is a plan or strategy to grow your business in new ways that your business hasn’t tried before, or which have not been open to you until now, or which you simply haven’t had the budget for. …

How To Write A Great Search Ad For Your Small Business

These days, most online brand experiences start with a web search. Don’t believe us? The latest data shows that Google processes over 99,000 searches* every single second. This makes more than 8.5 billion *searches a day. …

[PODCAST] Robots & Donuts, Ep 4: How To Write A Great Search Ad

In this week’s episode of Robots & Donuts, we talk about all the things that make a search advert good, including writing ads for campaigns and campaigns for always on, so your business always has a presence online….

Pricing Update 2022

Monthly fee The fee will be charged monthly on the same date that your first payment occurred. In other words, if you made your first payment on the 16th of June, your monthly fee will always be charged on the 16th day of the month. The monthly fee will be charged regardless of what your…

10 Hustle Marketing Strategies For Small Businesses

Being a small business owner is TOUGH, guys! We know it. You know it. You’ve got to be everything to everyone at all times. …

Back To Basics: How To Attract Customers To Your Business

Where can small business owners find their customers?…

[PODCAST] Robots & Donuts: Where To Find Your Customers Online

Robots & Donuts is the Adbot marketing podcast aimed at helping small businesses grow using online marketing. …

Office Not Required – Productivity Strategies for Remote Working

The remote working revolution, or at least a hybrid of in-office and work-from-home, is here to stay. Read our latest article now….

[PODCAST] Robots & Donuts: Marketing Your Small Business

As a small business, two of the commodities that are really scarce are time and money. So where do you spend that money and what’s the best use of your time when it comes to marketing your business online? …

Is Balance Possible In a Hustle Economy?

In a climate that is constantly pushing you to work harder and longer, how do you ensure you or your team don’t burnout? How do you separate work from personal life?
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Measuring Your Business’ Operational Effectiveness

More efficient = more effective. More effective = more money. More money = more HOLIDAYS IN SPAIN. JK. So what do we mean by operational efficiency? This is the ability of a business to reduce waste in time, effort and materials as much as possible, while still producing a high-quality service or product. …

40 (Free and Paid) Marketing Tools For Small Businesses

Grow Your Small (or large) Business with the help of these tools. As a startup, small or even medium-sized business, you want to grow and scale your business effectively, whilst being aware of costs. It’s a careful balancing act.
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Are Your Digital Marketing Efforts Getting You Nowhere?

For most companies and businesses, ensuring you get bang for your buck is important. Marketing can be an especially difficult resource to measure, because it doesn’t always result in a direct sale or conversion. Often in marketing, there are more “long-tail” brand strategies, which aim to build trust with consumers over a long period of time and those encourage a sale. …

The 7 Types of Business Efficiency

In our “How to maximise your business productivity” article, we talked about what business efficiency means and a couple of tips to get the most out of your resources. But what are the different types of business efficiency and how do they affect your overall productivity?…

How to Maximise Business Productivity

Business productivity sounds pretty boring, but it best describes how effectively a company maximises output (products, services, and revenue) in relation to the input (capital, labour, and materials) required to produce it….

[PODCAST] Understanding Your Ideal Customer

Understanding your ideal customer leads to better communication about your product which in turn builds trust. …

Intent Marketing – Create High Impact With a Low Budget

We know that a marketing budget is always finite, which means you have to make the money you have, work for you. With intent-based marketing, you can direct marketing campaigns to people who have a buying intent. This means that you minimize the money you spend on more generic marketing….

Define Your Customer Properly and Grow Your Business More Effectively

It’s 2022. We are post-pandemic, enthusiastic and hopeful about the future of business, and ready for an economic boom. Customers are spending more and more time online than ever before, and we as business owners and entrepreneurs have an opportunity to define our customer profiles in incredible detail, so we can serve them better, and let’s be honest, serve ourselves better too!…

How to Measure Your Online Marketing

So you’ve set up your online store, you’ve started your Google and Facebook advertising but sales aren’t streaming in. Are you doing it right?…

How to Level Up Your Adbot Campaign

Do these 5 things to increase your results immediately. …

No Risk, High Reward Marketing Strategies

Did you know that 97% of South Africans discover local brands online? As there’s no minimum budget with Google Ads, and you only pay when a user clicks your ad, we call this the “no risk, high reward” strategy….

No (Marketing) Money? No Problem.

Having a well-oiled business is (almost) useless if no one knows about it. That’s why marketing your business is just as important as any other aspect of running it….

Marketing Planning Like a QUEEN!

Now that you’ve allocated your budget, what better time to step back, take stock, and prepare for the year ahead, so you can take 2022 by the horns! …

How to Allocate Your Marketing Budget

With so many potential ways to reach your customers, it can be hard (read: overwhelming and scary) to know where to spend their limited marketing resources. Don’t worry, we’ve got some tips to keep you focused, calm, and breathing easy. …

Learning From 2021

2021 was a steep learning curve in so many ways, and marketing is no exception. By leveraging lessons learnt post-pandemic, you can optimise your marketing for 2022….

How to Plan For the Year Ahead

It’s hard to believe, but it is already March! When life is busy, time flies and that’s where planning ahead becomes important….

How to Keep Selling When Supply Chain Issues are Affecting Your Stock

Supply chain disruptions create scary and uncertain times for businesses and customers alike. While stock-outs are not always avoidable, what you can control is the customer experience around the product. …

5 Ways to Optimize Your Website for Mobile Devices

Nearly 52 percent of all internet traffic comes from mobile devices. If you aren’t focused on mobile optimisation, you will end up missing out on new clients and conversion opportunities. …

Getting a Handle on Social Media

Did you know that there are an estimated 25 million active Social media users in South Africa alone? But with ever-evolving and new platforms, it’s a bit of a beast to harness for business growth. Check out these free courses….

Why Your Small Business Needs a Website

One might think a small business website is a luxury item they can afford to live without. But it’s actually an affordable, fundamental tool that every company needs….

Being Successful With a Small Budget

You don’t need to spend loads of money on Google Ads to get more customers to your website, but being clever is key. …

Choose One Advertising Channel. Choose Google.

Did you know? The average person searches Google between three and four times every single day. The fact is – your customers are pretty much always online, and your competitors know this too. To reach those potential customers and beat out the competition, you need to be online too….

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