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Why Your Small Business Needs a Website

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Many small businesses, especially new businesses, try to keep costs as low as possible. As they are spending money only when they need to, it’s easy to see why some entrepreneurs might think a small business website is a luxury item they can afford to live without. But it’s actually an affordable, fundamental tool that every company needs.

Here are five reasons why your small business should have a website:

  1. Your customers expect it. Today’s digital-savvy (and impatient) customers don’t just want to be able to find out about a business at any time of the day, they expect it. They want a central place where they can find out the whos, whats and whys at the time they are interested.
  1. You can build credibility. A website allows you to control the narrative and increase flexibility, control, branding and instantly adds credibility. 
  1. You can compete with bigger brands. Consumers typically start their buying journey with online research and recommendations. Having a website gives you a share of the online space to promote your business and therefore stay competitive with bigger brands.
  1. Centralise your marketing. Your marketing begins and ends with your website. It’s the place where you centralize all of your business information and where potential customers can go to learn about your business. Having a website allows you to have a single place where all of your other marketing efforts should drive interested customers.
  1. You’ll show up in Google search results. If you don’t have a website for your business, the chances of showing up when people look online are zero. But if you have a site, you can optimize it for search engines, increasing your chances of appearing at the top of Google’s results and getting your brand seen by potential customers.

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