[PODCAST] Robots & Donuts, Ep 4: How To Write A Great Search Ad Robots & Donuts is the informal marketing podcast hosted by Michelle Geere and Carla Gontier. Michelle has over 20 years' experience in marketing and advertising, having worked and run multiple digital ad agencies, and is now the CEO of Adbot. Carla is a small business owner with over 11 years' experience in social media, content and digital, and has worked in agencies and as a freelance strategist. Each week they tackle issues, solutions and growth tactics for small businesses. In this week’s episode of Robots & Donuts, we talk about all the things that make a search advert good, including writing ads for campaigns and campaigns for always on, so your business always has a presence online.