Understanding Your Ideal Customer Google Ads work best when they’re always-on. This means we aim to keep your wallet in the positive. We bill 30 days in advance and when there is one week left of your budget, we’ll charge your card again. This ensures you always get the best results. Start Today Understanding your ideal customer is a great way to learn how to position your business so you can target the correct audience. In this week’s episode of TBD: Understanding Your Ideal Customer, we talk about why it’s important to get to know your audience; how you can find them; where you can find them online; and what to do when you do! We also get into that all-important marketing tactic: testing everything you try, so you can see if it works for your business. Welcome to the first episode of our new podcast series: The TBD Podcast, where we unpack everything you need to know about marketing your small business, so you can use online marketing more effectively to grow your business.